Good content should draw people in and tell a compelling narrative--about the brand, about the company culture, about what truly sets the company apar...
Who Are You, and What are You Doing Here?
July 6, 2015
As I have been learning more about the art of content marketing and the ways if differs from traditional sales-based marketing, I discovered that expe...
Effective Content Marketing
July 7, 2015
June 23, 2016
I have to admit, attempting to write something with my name on it can feel like getting a tattoo on my face. So far, I have focused primarily on ghostwriting, which means I need to slip into another person's (or brand's) perspective. Pitching an article cold is another challenge altogether. I am practicing this skill this month as part of a freelance writers' bootcamp--a skill which, I believe, also benefits my content marketing clients. I am taking a hard look at areas of weakness, like editing my own work or confronting my biases while finding meaningful stories. A story, by the way, is very different from a topic.
Ten years ago, I ran my first marathon. I had run cross country in high school (along with several other activities--wanting to try everything has been a recurring theme in my life), but I had never run more than eight miles at a time. It was one of my lifelong goals, but I was terrified to get started. Once I began the program, though, the miles began to accumulate rapidly. I found myself running ten miles, then fifteen miles. My schedule shifted, too - in order to show up for the race, I needed to finish my training runs every day. More importantly, on days when I was sick or a series of rainy weekends threw off my training schedule, I had to shake it off and continue showing up the following week.
My goal was not necessarily to beat all the other runners - I simply wanted to cross the finish line. I'm happy to say, I accomplished this goal three times: the year I graduated from college, the year after my mother died (I was just 25), and the year after my child was born, which more or less caused my move to freelancing. Thanks to keeping the schedule - and getting some encouragement from other runners - I finished every time.
During the past few days I have gone through the typical steps of someone avoiding a big goal. I have, in no particular order:
* Organized my desk
* Spent too much time on social media
* Spent too much time on email
* Spent time updating my blog and website
I am ready to go - but am I really showing up? Thankfully, I have some accountability this time, which may be just as important as mentorship.