Good content should draw people in and tell a compelling narrative--about the brand, about the company culture, about what truly sets the company apar...
Who Are You, and What are You Doing Here?
July 6, 2015
As I have been learning more about the art of content marketing and the ways if differs from traditional sales-based marketing, I discovered that expe...
Effective Content Marketing
July 7, 2015
Scarcity and Abundance
February 3, 2016
Recently, I participated in a book study on The Gifts of Imperfection by Brene Brown. Dr. Brown is a research professor at my alma mater, University of Houston, and she has become famous for her research on shame and vulnerability. As Dr. Brown points out, these are not hot-button topics for marketing discussions. If anything, we try to give the impression we are invincible or have more ideas/competence/savvy/charisma/education than the competition, while we may inwardly question whether or not we measure up.
According to Dr. Brown, the key to becoming a wholehearted, daring person is to embrace uncertainty and imperfection. When I do this, I create a safe space for creativity. The creative process is usually messy. However, an attitude of openness and curiosity will help a creative team or an organization to flourish because the people involved are more concerned about achieving the goal than about competing with one another.
I have been thinking lately—how I can develop an attitude of abundance and openness? For starters, a couple of generous writers have reminded me that many opportunities are available to serve people and support causes through writing. The trick is merely to provide the right solution at the right moment—easing the burden of too much work, for example, or providing well-crafted and well-researched content that exceeds my client’s expectations and resonates with the target audience.
So what’s coming in 2016? For one, I’m working on sharing those services!
I also have plans to express and explore some of the ideas that have inspired my own life, such as voluntary simplicity and alternative early childhood philosophies, as well as the day-to-day adventures of being a work-at-home parent. Like many new moms, I often prioritize my work and family, then put my personal goals on hold. If nothing else, prioritizing my own work will set a positive example for my son about embracing imperfection and pushing through to the next big goal.