PORTFOLIO

I am a full-service copywriter with formal training in design. I have successfully executed a number of projects ranging from advertising copywriting and design including PPC ad copy and design for Facebook and social media, email marketing, website copy, copy for print collateral and internal communications, as well as press releases, speeches, and articles for public relations. Here is just a taste.

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Whitney Rose is a custom cookie artist in the Dallas area who creates centerpiece cookie sets for weddings, baby showers and parties as well as business clients including the Dallas Summer Musicals. I worked with Whitney on start-up brand strategy and development, including execution of a logo, brand guidelines, and suggestions for food photography. Follow her on Instagram @shopsugaredrose.

After volunteering at Promise House, a local youth shelter, I filled the Marketing/Communications manager's role for six months. I created all collateral for a major golf tournament fundraiser (the primary fundraising event for the organization), maintained and updated the website with new content, created email newsletters, and created gifts for high level donors including a painting project for Andre Gurode of the Dallas Cowboys.

I executed the copy for a series of 3 landing pages for the Wharton Executive MBA program through Acronym Media, New York. The programs were designed for three different audiences: East Coast, West Coast, and Entrepreneur. I advised the design team on image selection and button placement according to the client's goals. We emphasized the architectural achievements of the cities where the programs would take place and sought to capture the inner drive and focus of the entrepreneur.

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Laura Schmidt

copywriter | editor | designer

Want to see more? Contact me for samples.

Sugared Rose Confections branding

Promise House nonprofit work

Wharton MBA landing page series

Promise House nonprofit work